WHAT IS WHITE HAT SEO? | WHY ARE WHITE HAT SEO IMPORTANT?
White hat SEO is one of the tactics to achieve rankings in search engines especially in Google as it the most used search engine till now. If you want to know more about WHITE HAT SEO and its tactics then read the article further and get all the information you want.
WHAT IS WHITE HAT SEO?
WHITE HAT SEO refers to tactics of SEO that are in line with the terms and conditions of search engines, including Google which is the most used search engine.
White hat SEO refers to any practice which contributes in improving your search rankings on a search engine results page (SERP) while maintaining the integrity of your website.
White hat SEO also helps you to stay within the search engines’ terms of service. These terms of services tactics stay within the bounds as defined by Google search engine.
WHITE HAT SEO includes
- Offering quality content and services
- Fast site loading times and mobile-friendliness
- Using descriptive, keyword-rich meta tags
- Making your site easy to navigate
White hat SEO is not risky at all comparing to the black hat SEO which include purchasing links or using deceptive cloaking techniques.
As WHITE HAT SEO is considered to help you to follow the terms of services provided by Google, at another hand all the tactics that are considered deceitful or harmful for consumers would qualify as black hat. It basically means that Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.
SEO IMPORTANT LINKS:-
|WHAT IS DA AND PA|
|WHAT IS DOMAIN AUTHORITY|
|WHAT IS META DESCRIPTION|
|WHAT IS ON PAGE SEO|
WHY ARE WHITE HAT SEO TECHNIQUES IMPORTANT?
If your site fails to engage properly in terms of services provided by Google then White Hat SEO practices can get your site banned from Google and from other search engines.
As Google is the most visited search engine by billions of people helps to present the potential for your site to be discovered by a new user.
As powerful as Google it means that it is also a powerful source of traffic to your website. But if your website gets banned then it can result in a drastic drop in website traffic and even on your business.
Considering all the hard work and posting of new content every single day if your site gets banned then it means that it is banned from the most used search engine.
There are high chances that once you get banned from Google that they will ever re-list you. A lifetime ban from Google would result in huge loss and loss to your business goodwill and you will have to face many more tremendous consequences.
TECHNIQUES OF WHITE HAT SEO
By implementing White Hat SEO practices, it is the best way to create an ethical, sustainably successful website and business. Some techniques are explained briefly below:-
- OFFER QUALITY CONTENT AND SERVICES
As there is a well said line that QUALITY MATTERS MORE THAN QUANTITY you should create high-quality content that meets your visitors’ needs and will help to solve their problems.
There are many tools available on the internet called as SEO keyword research tools which will help you to discover the most relevant keywords that your site content should be optimised for.
Once you find the keywords, just focus on using those keywords in great content, such as how-to articles and videos that match the intent of the keyword and your end user.
OUR DIGITAL MARKETING SERVICES:-
|SEO SERVICES (Search Engine Optimization)|
|SMO SERVICES (Social Media Optimisation)|
|PPC SERVICE (PPC Management)|
- USE DESCRIPTIVE, KEYWORD-RICH META TAGS
With usage of keyword rich meta tags, it will help the search engine to recognise the content available on your page more easily and will definitely benefit you.
- MAKE YOUR SITE EASY TO NAVIGATE
Create an amazing site’s architecture which will attract the customers and so that sites that are easy for users to get around tend to perform better in organic search results too.
The main part of everything of business is CONTENT. You would probably have heard that CONTENT IS KING because it is everything for business.
It’s not enough to stick with that same writing scheme which includes probably a poorly written blog up, use text spinners to rejig old content.
Make sure that your content is
- Original and not copied from other sites which will just harm your goodwill.
- Useful to your business and highly relevant for both your business and audience.
- Written in a well mannered way with good grammar and spellings.
- Properly use of keywords in page and point to the source of research and quotes where applicable.
- GIVING VALUE TO YOUR AUDIENCE
By giving value to your audience and also to your business will help your business and increase your worth. All this valuing your audience includes
Having a site that is capable of being used across platform like desktop, mobile and tablet, which will also well built and performs well. Creating content of fresh ideas will also help.
Producing content that is actionable and having a good mix of multimedia content. You can utilize social media so that your business will get recognized and content can be distributed at all platforms.
All this is something that takes time and should be carried out sensibly and organically. But by buying links will only get you a Google penalty.
Guest blogging is one of the valid white hat techniques, but it’s vital that this is approached naturally which means that you start guest posting on other sites that are of a similar Domain Authority to your own.
There are many techniques that can help you, including SEO professionals and for SMEs, using specialist SEO software which are available on different sites for free.
SEO IMPORTANT LINKS:-
|WHAT IS GOOGLE SEARCH ENGINE|
|What is SEO|
|HOW TO WRITE ARTICLE WITH SEO OPTIMIZATION|
|WHAT IS GRAY HAT SEO?|
|WHAT IS OFF-PAGE SEO?|
- KEYWORD RESEARCH
Keyword research is still important and with Google providing less Keywords data all the time, there are two of the largest SEO tool providers which are Moz and Ahrefs.
These SEO tools providers have developed and improved keyword tools hoping to fill the void.
RankBrain is machine learning which allows Google to put things in context rather than just relying on strings of metadata. Google search engine now understands language nuances like stemming, synonyms, and answers.
So this was all about WHITE HAT SEO and its working and also the techniques which will definitely help your site to achieve a rank. Hope you liked reading this article. Do like, comment and share this article.
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