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what is smo social media optimization in digital marketing

what is smo social media optimization in digital marketing
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what is smo social media optimization in digital marketing

what is smo:- Digital marketing is another kind of marketing but similar as normal marketing which you all know about. Digital marketing or online marketing means to promote the products of any brands in order to get potential customers from that promotion is known as social media marketing.

In this time, technology is everything because every person is on some social media platform. As social media became the new world, people are gathered at same platform and because of this, this platform is a huge opportunity for the brands to promote their products. Social media is the best platform for marketing and the investors are looking forward to promote their products through internet.

Digital marketing is the component of marketing that uses internet, social media platforms and online based digital technologies like as desktop computers, mobile phones and other digital media to promote products and services of different brands and applications.

SMM which is SOCIAL MEDIA MARKETING is the usage of internet to advertise some products or services.


Social media optimization (SMO) is the use of networks of social media in order to manage and grow an organization’s message and online presence. It can be said that SMO is a digital marketing strategy. Social media optimization is used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

Social media optimization is the use of a number of outlets or networks or communities to generate publicity to increase the awareness of a product, service brand or event.


The answer to this question has various numbers of solutions so that the SOCIAL MEDIA OPTIMIZATION can be used properly.

  • You can learn about proper usage of social media hash tags so that people whenever they search for any posts can see the tagged brands or products which will help to promote new products and services.
  • While you decide to post about some new products or services, you can give it a new look by adding some eye-loving colors.
  • In the posts, you can add some people and it will help to start a conversation in the comment section. There are chances that if you will tag a person who has used a product or a service before may give a good review and it will help the other people to get to read a review and by that they will be willing to get that product or service.
  • To promote more you can start a campaign and it will get people involved so eventually it will help in the good social media optimization.
  • By posting on a single social media platform may not worth it all. So post the stuff on other social media platforms to give it a huge announcement or shout out.

Important Topic:- What is SEO – search engine optimization in digital marketing?


The social media optimization techniques will support your ideas by enabling your ability to understand the requirements of the clients. This will further help you to put out a favorable content strategy for optimizing the client’s social media profiles on the various platforms.

So, there can be no denying the fact that social media optimization tools will help to minimize your workload to some extent and it will also streamline the work process.

After reading this, I think that I need to mention that if you’re new to use social media tools for the business you are probably going to get bombarded with the large number of such software once you Google by typing – Best tools for SMO.

There is a list of SMO analysis tools which are available.

I will explain the various tools for SOCIAL MEDIA OPTIMIZATION that may help you to get better or will help you to give more innovation ideas about SMO. Following is the list of some of the best tools to get better in social media optimization.


  • Buffer

Buffer offers a composite dashboard platform from where you can manage all your/ your client’s social media platforms at a single go as you know that social media is not a one way street.

If you will not respond to your social media platforms then their interest is going to die and all the hard work you will do is going nowhere. Buffer will help you to set your schedule for particular posts incase forget about them.

Buffer will post your scheduled update perfectly on the exact time and platform that have set for and you can queue a number of updates on Buffer.

  • Tweepi

Tweepi is basically a Twitter management tool. Tweepi ‘just’ helps you to manage your Twitter profile(s). It is by far the best Twitter management tool that you will find on the internet or you might come across.

To get the services of tweepi, all you have to do is to set up your Twitter account on it with # hashtags and @ users who are relevant to your brand’s requirement.

The Artificial Intelligence of tweepi will sort out the best tweets and users for you to follow from your /client’s account and build up your follower feed in a quick time. Theusual work like monitoring your tweets, retweets, @mentions, DMs will all be taken care of by tweepi.

  • Everypost

Everypost is built keeping the new-age marketers who are on the move. This toll will help to post, schedule, monitor, report and analyze the work of the client.

Because in this time social media is all about posting about products and services and making sure to update the information on daily basis.

Everypost app will help you curate content, customize content, schedule curate content and posts in addition to enabling its users to share content seamlessly across the major social media platforms which includes another application or social media platforms like Facebook, Twitter, LinkedIn, Instagram, Google Plus, Pinterest, and Tumblr. This application is available in both the iOS and Android app marketplace.

  • SocialFlow

SocialFlow comes to the rescue enabling SMO (SOCIAL MEDIA OPTIMIZATION) specialists with a specific post, pins, and tweet recommendations which the marketer can repost, reshare, or retweet to build up an active follower base.

This application helps them to deal with their daily tasks like paid, owned and earned social media campaigns day in and day out. A SocialFlow user can use this tool to analyze the campaigns just by using keywords and hashtags. This app is basically a drive engagement to social media campaigns in addition to easing social media optimization.

  • AgoraPulse

With AGORAPULSE, you can manage your all social media channels with a single dashboard. Thus, you can imagine that it is a very good tool in order to post anywhere or every platform in a single time.

The offer that this analytics software offers is divided in three categories which are for Agencies, for small businesses, and for large brands.

It provides a unique ‘zero inbox’ feature that automatically notifies you of tweets which have been replied to and which post has been commented upon what hasn’t been handled so far.

Thereby, with this amazing application the job of an SMO becomes easy. Reports are provided according to SMO so that if something is not going right can be edited.

  • SocialOomph

This application adds the ‘oomph’ factor to your social media marketing mix. SocialOomph has least evolved, in terms of its functionality. The efficiency and accuracy are maintained and when it comes to automating Twitter and Facebook posts on a number of accounts for long time durations it works very accurately and amazingly.

CANVA, GOOGLE ANALYTICS AND SOCIALOOMPH are another tools which can be used for social media optimization.

I hope you got to know about some amazing tools of SMO. Share this article with others so that they can know about the SOCIAL MEDIA OPTIMIZATION and its tools.



Comments (2)

  1. What is SEO - search engine optimization in digital marketing?
    February 24, 2022 Reply

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