What is SEO – search engine optimization in digital marketing?
To know about SEO and the working process of SEO: Read further to know everything about SEO
WHAT IS SEO IN DIGITAL MARKETING – (SEARCH ENGINE OPTIMIZATION)?
Search Engine Optimization is the art and science to help any website to come at the top of any search engine that includes Google, Bing, Yahoo, Yandex or many others. SEO will help you to get your website at the first place of Google search whenever the users are searching for the related content.
There are many other websites which will help you to compare your data with the available content and give you information that how much your data is unique and at which rank it will be shown.
Read Also:- WHAT IS WHITE HAT SEO?
Search Engine Optimization meaning
Search Engine Optimization is the process to help your website to reach at the first position whenever the user has searched for the related content available in your article. Having a good rank in SEO will help you to bring some traffic on your website.
The social media traffic comes from SEO is termed as ORGANIC SEARCH TRAFFIC. Although there are many ways to bring traffic on your website but through SEO, the customers reach to your website by normal search.
By saving a good rank in SEO, the website will get more attention. For that purpose, the developers or the content writers have to focus on the need or on the required things which will need to be in their article so that it will rank up in Google search.
WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT?
In this digital world, everything is available in digital form. The services are given through some applications or by direct conversations. Having a website is not enough. You have to upload content with good SEO so that it will reach to the customers.
If you won’t have search engine optimization then your website will not get recognized and it will just disappear in between the searches. So it is better to give good quality content with good SEO to get your website’s rank up.
As the search is the option to bring the traffic on your website so it becomes important to bring original, unique and fresh content on your website. With this, Google will read the content and it will be shown on the first rank if your content has information which is required to be at the top rank.
SEO IMPORTANT LINKS:-
|WHAT IS ORGANIC TRAFFIC?|
|WHAT IS MACHINE LEARNING AND HOW IT WORKS?|
|WHAT IS PAID TRAFFIC|
|WHAT IS INDEX TAG AND NO INDEX TAG?|
|WHAT IS GOOGLE SEARCH ENGINE AND HOW IT WORKS|
The Search Engine Optimization is important because
- QUALITY OF ORGANIC TRAFFIC
The relevance of the content available on your website according to the search query brings the customers to your website. Google finds that te content available on your website is utterly relevant will bring your website on the top of the search query. More there will be high quality traffic; more will be the visitors and other things. The High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP.
- ORGANIC SEARCH RESULTS
The organic search results are different from the advertisements in that they are positioned based on the search engine’s organic ranking algorithms rather than adviser bids. To rank in organic search results there are no shortcuts by paying for them like the advertisements PPC or pay-per-click ads.
- QUANTITY OF ORGANIC TRAFFIC
It is important to use your SEO strategy to rank relevant pages as highly as you can because the numbers of users who will reach to your page are more likely to click on the search results rather than clicking on the website which is ranked via paying for advertisements.
- IMPROVES WEBSITE USER EXPERIENCE
It has been announced by Google that the more user experience your website will have, it will help your website to rank higher. With more user experience Google servers will show your content at higher rank because Google want its users to have quality content.
- ESTABLISH BRAND AWARENESS
By focusing on SEO efforts, your website will get more traffic and the products or services on your website are being encouraged. All this will increase your brand awareness.
- INCREASE SALES
When the users find your website it means that they are already searching for the products or services. As they will find your website, it means that you will have to work for your sales less. It will eventually increase the sales and there will be less need to advertise your product or service.
HOW TO LEARN SEARCH ENGINE OPTIMIZATION
1. MASTER KEYWORD RESEARCH
Every user searches for the content by using different words. So by knowing the average words by which the most users search for the same content and using it in your content will help your website to rank higher in the search engine.
2. CONTRADICTING INFORMATION IN SEO
SEO changes quickly so this means that the information which was true three months ago may not be true today. So all you can do is speculate. Google search engines algorithms changes every time and it’s a secret how the algorithms changes, so you can just take a bid on it. It does not mean that if your one search is successful then you can apply it on other content, it does not work that way. So just being creative and giving out the right information to the point will help.
3. UNDERSTANDING THE SEO GOAL
The desire to boost the revenue of your company is the general purpose of SEO. Improving your site by SEO will help you to get traffic on your website which will benefit you to earn more. So the basic goal understanding is very important.
4. LEARN SEO-FRIENDLY CONTENT CREATION
There are many SEO sites created just to learn the working of SEO. In those sites, the keywords are suggested automatically by filling the subject of the content. Thus, by learning that skill will help you to use the SEO smoothly in your content.
5. LINK BUILDING
By including the links from other websites to your pages indicate to search engines how trusted and useful your site is to users across the web. So include the links to your article for better rank and SEO.
6. TECHNICAL SEO
Technical SEO refers to the technical aspects of on-page SEO like site speed, mobile responsiveness and index ability. To understand and implement technical SEO, you just have to be willing to sit down and solve one problem at a time. By Googling the problem, it will help you to solve the problem step by step and you need not to worry by hearing the word technical.
7. LEARN TO IDENTIFY UX SIGNALS
Search engines basic aim is to satisfy customers with the right results, so user experience (UX) plays a substantial role in SEO. Modifications to your site content should prioritize users, making the design, and material fulfill their expectations.
The algorithms like Google’s RankBrain analyze user behavior to measure their level of satisfaction and preferences through machine learning, it works with the percentage of searchers who click on a search engine result, or the organic click-through rate (CTR). Thus, these are the area of user experience that Google checks and by learning more about them will help you to do better work in SEO.
So I hope you liked this article and it helped you learn about SEO. Do like and comment. Don’t forget to share it with your friends so that they can learn about SEO.