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WHAT IS PAGE AUTHORITY OF THE WEBSITE?

WHAT IS PAGE AUTHORITY OF THE WEBSITE?
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WHAT IS PAGE AUTHORITY OF THE WEBSITE?

WHAT IS PAGE AUTHORITY?:- Page authority predicts how well a particular page will rank in search results which are a ranking tool in MOZ. To know more about PAGE AUTHORITY and how important it is for your website read the article further and get latest details.

PAGE AUTHORITY

Page authority also known as PA is a ranking term from MOZ. This ranking term helps to predict how well a particular page will rank in search engine results.

The score of Page Authority ranks from 1 to 100. The more will be the score the more will be the potential to rank higher in search engine. MOZ gets its information by calculating the predictions and terms from search engine index and takes dozens of criteria into account.

The ranking machine in MOZ uses machine tools to compare sites to each other more effectively and gives scores according to its predictive calculations.

Ranking machine is a relative indicator and it can change under various circumstances and factors. Moreover it is a tool that allows you to learn how to do things which will get your page at the top rankings in search engine and how can one get more traffic to site.

PAGE AUTHORITY CHECKER

To measure the rankings MOZ has created a new page authority checker tool and there are many factors that can influence the ranking of the success and authority of sites in search engines. Special machine algorithms determine the quality of your site’s pages and assign it a rating based on bulk factors.

This article will tell you how to use that tool and how you can optimize your site and also analyze your competitor’s site. This tool to check page authority is free to use. the data of a webpage is compared to the data available at MOZ web index and then gives it a relevant score. This index changes time to time so you should check it regularly.

SEO IMPORTANT LINKS:-

WHAT IS A SEARCH
SEARCH ENGINE INDEXING MEANING
WHAT IS YOAST SEO?

WHAT IS TOOLBAR PAGERANK OF GOOGLE?

WHAT IS CRAWLER IN SEARCH ENGINE?

WAYS TO USE PAGE AUTHORITY CHECKER

MOZ is the most reliable platform for checking PAs and Das of a webpage. Checking page authority is the most convenient and fastest way among other similar tools available in MOZ.

Users can use this handy tool to check the rating quickly and conveniently and it will give you scores as mentioned above which is in between 1 to 100. Below are the instructions which you can use in order to know how to use page authority checker.

STEP 1: INSERT YOUR DOMAIN

In order to check the authority of a page you just need to enter the URL of the page you want to research on tool page in chrome in the blank line. After entering the URL click on the blue button to start the scan.

STEP 2: PAGE AUTHORITY CHECKER RESULTS ANALYSIS

Once the scan is finished, you will receive the results. Results will show you whether there are enough external links on that page to get high page authority or how can you rank better in the search engines. This all will help you to improve the score of your content and you will get to know more about how all of this works.

In MOZ ranking tool, it will be easier for you to go from a score of 10 to 25 than from a score of 75 to 80.

HOW IS PAGE AUTHORITY SCORED?

By keeping in your mind the main goal of your content and the quality of content is what needed most to score PAGE AUTHORITY. This tool helps the owners of the site to focus on their lacking in their efforts and simply tells them to improve.

REASONS BEHIND CHANGING OF YOUR PAGE AUTHORITY

There can be so many reasons behind the changing of your page authority. These reasons changes because the factors which influence the page authority change time to time and it becomes difficult to cope up with the daily updates. The reasons could be between

  • Your DOMAIN AUTHORITY is lower than competitors.
  • Moz’s web index has still to account for changes to your link profile.
  • The links may be not accounted for by MOZ’s PAGE AUTHORITY RANKINGS.
  • High-authority sites have grown more and have achieved more traffic, skewing the overall scale.

WAYS TO IMPROVE PA

Following are some of the ways through which you can improve your page authority.

  • REMOVE ANY SPAMMY BLOG COMMENTS

Some site owner use the techniques of BLACK HAT SEO which are some spam comments and pages can be targeted with this technique. So you should be vigilant and remove these comments to reverse the effect.

  • QUALITY LINK-BUILDING

While building the quality link keep in mind that the authority of a link is based on factors like

  • At what place  the link is placed
  • How many external links there are on page
  • No-follow attribute

By keeping in mind you can create a better quality back links for your page.

  • KEEP CONTENT REGULARLY UPDATED

Search engine prefer updated content so make sure you keep your pages relevant by regularly updating them with new content.

OUR DIGITAL MARKETING SERVICES:-

SEO SERVICES (Search Engine Optimization)
SMO SERVICES (Social Media Optimisation)
PPC SERVICE (PPC Management)

 

  • GET EXTERNAL LINKS

Getting featured links on industry-related websites, blogs, or social media are all ways to generate external links that bring people to your site so keep posting on other social platforms I order to bring traffic on your site.

  • CREATE FRESH, VALUABLE CONTENT

Many people use copy and pasting the content on their site and thus, search engines gets the plagiarism and the page gets very low page authority. So it will be better for you if you keep your content fresh and valuable.

  • FEATURE IMAGES ON YOUR PAGES

Images make written content more digestible and sharable and this will hopefully earn you some shares or external links that will improve your page authority.

So this was all about PAGE AUTHORITY and some ways to improve your website PAGE AUTHORITY and I hope you liked reading this article. Do like, comment and share this article. If you have any queries then leave it in the comment section and I will reach to you as soon as possible.

 

ABOUT US:-

We are a 4 years old organization and have been serving Digital Marketing Services in Ludhiana so far. We have experience in the various fields of Best Digital Marketing Services such as SEO, PPC & SMO to help our clients in increasing their business, traffic and connections with their customers.

We are always ready to take up the challenging roles & would be happy to solve any of your queries.

You can contact us at:

NAME – KRISHNA SINGH

PHONE NO. +91-8360379961

E-MAIL – KRISHNASINGH02021@GMAIL.COM

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Comments (3)

  1. WHAT IS GOOGLE DISAVOW? | WHY LINKS ARE DISAVOWED?
    March 30, 2022 Reply

    […] WHAT IS PAGE AUTHORITY […]

  2. WHAT IS DOMAIN AUTHORITY AND WHY DOES IT MATTER
    March 31, 2022 Reply

    […] through those pages with unindexed content or with a low page authority score and add new information of interest for the user so that the users can visit and get […]

  3. WHAT IS DOMAIN AUTHORITY & PAGE AUTHORITY | DA PA MEANING
    March 31, 2022 Reply

    […] by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100 and with higher scores there will be a greater ability to […]

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