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WHAT IS ON PAGE SEO | ON PAGE SEO AND ITS TECHNIQUES

WHAT IS ON PAGE SEO | ON PAGE SEO AND ITS TECHNIQUES
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WHAT IS ON PAGE SEO | ON PAGE SEO AND ITS TECHNIQUES

WHAT IS ON PAGE SEO:- There are two types of SEOs which are ON PAGE SEO and OFF PAGE SEO. Speaking about OFF PAGE SEO, it is optimizing a website which is not in website’s owner control.

WHAT IS ON PAGE SEO IN DIGITAL MARKETING

On-page SEO is the most important process that you can use for achieving higher rankings in a search engine’s organic results.

Well, website is the focal point of all SEO processes. If it’s not properly optimized for both search engines and users, it minimizes the chances of getting traffic from search engines to your website.

In today’s post you’ll learn everything about ON-page SEO.

One-Page SEO is the process of optimizing individual web pages or the website to rank higher on search engines. On-Page SEO is multi-faceted and extends beyond content.

On-Page SEO deals with technical SEO and Off-Page SEO. With all three processes combine focus to provide you with the best possible outcome.  The primary role of On-Page SEO is to optimize the content and information  and structure of a web page.

On-page SEO is the practice of optimizing the web pages for specific keywords in order to improve search visibility and traffic of the website. This practice involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.

Read Also:- WHAT IS WHITE HAT SEO?

IMPORTANCE OF ON PAGE SEO (SEARCH ENGINE OPTIMIZATION)

  • On-page SEO is important because it provides the signals to search engines to help them understand what your content is about so that the webpage will be on the top of the results.
  • Search engines try to associate web pages with keywords and search terms users type in the search box during the indexing and ranking processes.
  • The on-page SEO elements helps to guide the search engine which includes keywords as you want your pages to rank.

ON PAGE SEO TECHNIQUES

The important techniques to optimize your web pages ar explained in a detailed manner below:-

  1. Optimizing the Page Titles

It is very important for you to make sure that each page on your website should have a unique, descriptive title.

Google search engine may adjust how your title appears in the search results, and it also shows up in your web browsers.

The more compelling your title tag will be, the more visitors you will attract to your website.

Follow these simple rules:

  • Proper usage of keywords
  • Short length yet unique
  • End your title tag with your brand name

 

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  1. Optimize Meta Descriptions

The actual meta description published by the Moz team differs from the one used by Google search engine.

Search engines try to improve the meta descriptions for unique searches. This shouldn’t dissuade you from writing a default meta description for your page as it is an important part of your on-page SEO techniques.

Google still maintains that meta descriptions are not a ranking factor so make sure you write a compelling meta description.

  • Relevance
  • Length
  1. Heading

Header tags need to be used to designate headings on your page. The main header tag is called an H1.

We also have sub-headings which go from H2 to H6 but make sure that each page on your website should have a unique H1 tag.

If you want to write effective heading tags, following these simple rules given below:

  • Avoid writing heading tags that use a single word and make your headings interesting and useful for users.
  • Avoid using the same heading tags multiple times.
  • Present the information using the heading hierarchy.
  • Sub-headings are best to use related keywords and phrases.
  1. Formatting Content on the Page

Formatting improves the readability of the content published even if it doesn’t guarantee that your content will be read.

Use the following on-page SEO techniques to improve readability.

  • 16 point Font and colors 
  • Use anchor links to allow users to skip sections that they consider important.
  • Allow the users to skip through and quickly find the content they are looking for by making bullets.
  • Break your content into short paragraphs to enhance the readability.
  • Use a mix of images, videos, and other media embeds.
  1. Images

Images help to break the monotony, especially when you writing long-form content.

You have to compress images to make sure they load fast for users. images are important for your content as it will express the content to the users just by a good picture.

Read Also:- WHAT IS DOMAIN AUTHORITY AND PAGE AUTHORITY IN DIGITAL MARKETING?

  1. URL Optimization

URL is the location or address for individual pieces of content on the web. The naming and format of your URL can impact your click-through rates. There are three aspects to URL optimization: Naming, URL structure, and URL length.

Clear Page Naming

Structure of URL

URL Length

Various studies indicate that users prefer shorter URLs compared to longer ones. Longer URLs like the title and meta description will get truncated in search

  1. Internal Linking 

It is essential that there is a good structure of internal linking because having your page linked to other of your web pages ensures that ‘the search crawlers’ find those other web-pages of yours. It also ensures that all pages are equally linked.

Structure of Internal Linking

When we talk about the optimal structure of a website, it is something that resembles a pyramid. This structure ensures that there is link equity which flows through the entire website to increase the ranking potential of every web-page.

Read Also:- WHAT IS OFF-PAGE SEO? | OFF PAGE SEO TECHNIQUES & FACTORS

  1. Mobile Friendliness  

Having mobile-friendly website is very critical for any business’s online presence due to the fact that Smartphone traffic exceeds desktop traffic. Therefore, it is recommended that the mobile usability should always be checked via Google Search Console to fix any issues that gets identified. Keeping a close tab on the Plugins also ensures that the website is mobile friendly.

  1. Sitemaps

Sitemaps are webmasters which inform the search engines about the business’s web-pages which are available or ready for crawling. A sitemap is basically an XML file which carries a URL List in addition to metadata for a site.

This way, sitemaps help web crawlers to identify and crawl all the pages on your website as well as inform search engine about when a page has been last modified and how frequently it is being changed.

  1. External Links

One can improve the trustworthiness of content by linking the web-pages to other websites. Adding external links to your website page might sound counterintuitive, but it helps you to establish your authority when you link it to a relevant website in your niche. External linking is one of the most critical elements of the on-page SEO techniques that we recommend.

  1. Comments

Most of us disable comments on the website, thinking we all get spam. But still there are a few inherent advantages to having blog comments to boost your SEO.

For example, it helps in latent semantic indexing (LSI) keywords. These keywords are synonyms for the main keywords for your blog post targets.

Blog post targets let your blog post appear higher in search results. When search engine see tons of text below your post, the search engine use it as a signal to rank your article higher in search results.

So I hope you liked reading this article and you got to know lot information about ON PAGE SEO. Do like, share and comment on this article.

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Comments (5)

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