WHAT IS GRAY HAT SEO? | TECHNIQUES OF GRAY HAT SEO
GRAY HAT SEO:- Between white hat SEO and black hat SEO, in between there is a GRAY HAT SEO which can be defined as the practice of some techniques which are not illegal but still against the guidelines of search engines. For further information read this article to get more information about GRAY HAT SEO which is explained in detailed and easy way.
WHAT IS GRAY HAT SEO?
Gray hat SEO is practice that is riskier than white hat SEO but still manages your site to not get banned by the search engines. This type of SEO still exploits the guidelines of search engine in order to increase the page ranking in search engine result page (SERP).
The terms of services regarding gray hat SEO is still unclear as it is not the part of white ht SEO or black hat SEO. According to a SEO consultant, gray SEO is practice of the tactics or techniques which are still ill-defined by publish material coming out of Google.
GRAY HAT SEO METHODS AND SHOULD ON IMPLEMENT IT?
The practice of GRAY HAT SEO does not help you to gain much even after getting on the other side of Google guidelines. The tactics available to practice gray hat SEO would be good to avoid.
The best option to rank on Google search engine result program is to follow white hat SEO which will bring the organic traffic on your site. but with Google’s algorithms getting stricter and stricter all the time, your safest route as a business is going to be strictly white hat SEO.
As gray hat SEO is in between white hat SEO and black hat SEO but if it is used in a professional way then there are chances that this type of SEO can benefit you. But using grey hat SEO is like playing with fire and I would just say that using white hat SEO is best for you.
TECHNIQUES OF GRAY HAT SEO
- USING EXPIRED DOMAINS
Using the expired domains that the owner has let expired but those domains still have the authority as the number of back links still pointing to the site is used very commonly by many sites which use gray hat SEO.
Gray hat SEO is applied in two ways. The first way is to use the 301 redirect in order to redirect all of the link power to your current domain to improve its authority.
The second method is to just adopt the way back machine which works like after clicking on the link it automatically opens that the same page before.
- BUYING OR TRADING LINKS
Webmasters use this technique of buying or trading links in order to ncrease rankings and authority. These schemes are technically black hat SEO as these violate Google’s webmaster guidelines.
Buying or trading links can be worked like
- By buying link placements which is indexed in Google.
- Trading a product or service with a link to someone’s site.
- Trading links with other site owners.
- CREATING DUPLICATE CONTENT
This technique includes copying and pasting from different sites on to a single site in a same way. The duplicate work is used for SEO in three ways. First one is to target similar types of search queries and the names of cities are swapped out.
The second one is to copy the same content and posting it in the same domain as there are chances that the content may outrank the original source.
The third way is to duplicate content and flood the search engine by multiple copies.
SEO IMPORTANT LINKS:-
|WHAT IS DA AND PA|
|WHAT IS DOMAIN AUTHORITY|
|WHAT IS META DESCRIPTION|
|WHAT IS ON PAGE SEO|
- AUTOMATING CONTENT
Automating content is when software is used to automate the manual processes required in content creation. The main objective behind this is to post every day in your site so that one can achieve more opportunities to rank higher in Google and to get traffic.
This is done in two ways and the ways are
- By copying content from other websites and place that content in one post to avoid detection for plagiarism.
- Using ARTIFICIAL INTELLIGENCE to automatically write content which is unique. Artificial intelligence creation tools helps to write content without human involvement.
- INCREASING KEYWORD DENSITY WITH HIDDEN TEXT
By using hidden text in order to use more number of keywords in an article to make it to achieve a rank in Google results is one of the BLACK HAT SEO techniques. This technique violates the GOOGLE WEBMASTER GUIDELINES. Gray hat SEO does this technique but allow the crawlers to be crawled by the search engine.
This can be done by adding text behind the images, setting the font size to 0.
- BUILDING MICRO-SITES AND BLOGS
So another gray hat SEO technique is to build small sites and blogs and it actually can improve your search engine rankings without getting penalized.
It is much safer because you don’t own the domains which you are using to link back to your site. There is example of building micro-sites for SEO purpose which includes setting up a blog on multiple web.
Cloaking is an SEO strategy which tricks search engines to get desired rankings for target keywords while giving the users different results than they expect. This technique is against the guidelines of Google webmaster.
- . PAYING FOR POSITIVE REVIEWS
Google search engine gives more importance to those sites which have positive reviews and Google reward them with higher rankings. To get high ranking there is a technique which is to pay persons to leave a positive review on the site so that Google search engine will give high rank to the site.
IS GRAY SEO TECHNIQUE ILLEGAL?
As we have mentioned above that GRAY HAT SEO comes in between the WHITE HAT SEO and BLACK HAT SEO. So GRAY HAT SEO technique is not illegal. Though there are some techniques which go against the guidelines of Google webmaster which may get your website banned from the search engine.
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So this was all about GRAY HAT SEO and there are chances that these techniques may harm your website or maybe it also can help your site to achieve a rank but as this is risky we suggest you to not use this SEO because of the reasons mentioned above.
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