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WHAT IS DOMAIN AUTHORITY AND PAGE AUTHORITY IN DIGITAL MARKETING?

WHAT IS DOMAIN AUTHORITY AND PAGE AUTHORITY IN DIGITAL MARKETING?
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WHAT IS DOMAIN AUTHORITY AND PAGE AUTHORITY IN DIGITAL MARKETING?

WHAT IS DOMAIN AUTHORITY:- In this article you will learn about the page authority and domain authority in digital marketing and about its importance and its tools. Read further to get more information.

DOMAIN AUTHORITY

Domain authority is referred to as DA which is a metric developed by Moz.

This metric which is developed aims to predict how likely a website is to appear in the search engine results pages which are SERPs.It gives the ranks the scores range from 1 to 100.

About the domain authority, it’s important for you to note that it isn’t exactly a ranking factor. In some other words, Google search engine doesn’t use it to decide how high a website appears in search results.

Besides all of this, domain authority is still an important metric. These scores provided by this developed metric gives a good insight into how likely a website is to rank, with a website sporting a lower domain authority less likely to appear in results than one with a higher domain authority.

So DA which is Domain Authority isn’t a measurement that can directly improve rankings of the website but it does allow current performances to be assessed and compared to the competitors – which are why it’s so useful in SEO.

Domain Authority is based on data from Link Explorer web index and uses dozens of factors in its calculations which are used to compare the probability of a website appearing at the top of the results.

The actual Domain Authority calculation itself uses a machine learning model to predicatively find a “best fit” algorithm that more closely correlates link data with rankings across thousands of actual search results that is used as standards to scale against.

DA is a popular replacement for Google’s Page Rank.

PAGE AUTHORITY

Page Authority (PA) is also a score which is developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100 and with higher scores there will be a greater ability to rank.

Page Authority is based on the data from our web index and takes into account dozens of factors.

Like the Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, and then produces Page Authority scores using that specific calculation and provides the rankings.

Page Authority or PA is a score which was created and developed by marketing analytics company Moz. It was created to indicate where a specific page will rank on SERPs.

Page authority is different to domain authority as the page authority measures the authority of an entire website.

The higher Page Authority score shows that there is the better chance of your page has of ranking high on Google’s search engine results pages.

Monitoring the each page of your available web pages can be beneficial in determining whether certain inbound marketing strategies are working or not for your website.

For example, if one of your web pages has low rankings of page authority, then you will know that there is something wrong about it that may be hurting its ranking.

By comparing it to other web pages and reviewing the link profile will help you to figure out what exactly there is which needs to be changed and what you may want to avoid doing in the future in order to keep your rankings up.

Read Also:- HOW TO FIND GOOD KEYWORDS FOR SEO – BEST KEYWORDS FOR FREE

FREE TOOLS TO CHECK DOMAIN AUTHORITY AND PAGE AUTHORITY

There are some tools and their links are given below which you can use to check the domain authority and page authority of your website.

  1. COUNTINGCHARACTERS.COM

countingcharacters.com

This platform allows you to check the domain authority and page authority of one site at a single time by quickly analyzing the entire website and generates the metrics of the given website within a single click.

If you want to use this online tool, simply paste the URL into the checker and click ‘Get Website Metrics’.

KEY ATTRIBUTES:

  • This online tool provides an option to check only a single website at once and it does not allow its users to check multiple times.
  • In domain authority, the score tells how the factors of a domain are helping to grow a site in the SERPs.
  • In page authority the score shows how best any webpage ranks in the search engine.
  1. BULKDACHECKER.COM

bulkdachecker.com

This tool helps to check DA and PA of up to 5 websites at a time.

It helps in providing the best results by displaying the Moz DA, PA, MozRank, and IP address of a website within no time and the interface is easy to use.

Important Topic:- SEO SERVICES (BEST DIGITAL MARKETING AGENCY IN LUDHIANA)

Key Attributes:

  • It analyzed the given websites and calculates the domain and page authority by using its advanced features and servers.
  • This online tool focuses on providing the best results of all Moz metrics which includes Moz Rank, and the IP Address of a site.
  • The interesting feature of this amazing online tool is that also checks the exact external back links of the website.
  1. IGNITEDIGITAL.COM

ignitedigital.com

This online tool helps to check the DA and PA of up to 20 URLs in a single click. Users just have to keep in mind that each link must be placed separately on every single line.

Key Attributes:

  • This online tool allows users to check a domain score of 20 websites in a single time or at once.
  • This helps to save time from checking several URLs one by one.
  • Its focus to provide every Moz Metric while including domain & page authority, IP Address, and spam score of the website.
  1. PREPOSTSEO.COM

prepostseo.com

The platform is providing some incredible online tools that help several webmasters and SEO experts to rank websites in SERPs by providing the best checker.

Key Attributes:

  • This free online DA and PA checker allows the users to check the domain score of multiple websites within a few seconds for free.
  • It generates the detailed result of all metrics by using its advanced technologies after analyzing the website.
  • It helps in calculating the DA, SS, PA, IP Address, and several website pages indexed in the search engine.
  1. MOZ.COM

Read Also:- What is SEO – search engine optimization in digital marketing?

Read Also:- WHAT IS OFF-PAGE SEO?

moz.com

Moz provides a quick access to MozBar that quickly analyzes a site in real-time and calculates its DA, PA, and spam score of a website with a single click.

Key Attributes:

  • This feature allows users to check DA and PA score of a website in real-time.
  • It provides the spam score of a site to prevent getting a link from that site.
  • It quickly displays the keyword difficulty and shows the keywords which can be used of a given number within no time.

 

So I hope you liked this article and get to know more about DA and PA and their tools. Do like, comment and share this article.

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