WHAT IS BLACK HAT SEO? | BLACK HAT SEO TECHNIQUES
Black hat SEO is defined as the practice that can increase the page ranking in a search engine result page but the way in which it is done is against search engine guidelines. If you want to know more about BLACK HAT SEO then read further to more and it is all defined in a detailed manner.
WHAT IS BLACK HAT SEO?
Black Hat SEO is a disapproved practice which can help the users to increase a page’s ranking in a search engine result page (SERP).
The practices which are done in BLACK HAT SEO are against the guidelines and terms of services given by search engine and affiliate sites.
Usage of BLACK HAT SEO can cost your website to get banned. Some tactics and strategies employed by the writers or black hat SEO practitioners have been openly denounced on Google’s Webmaster Guidelines.
BLACK HAT SEO is used to get a site ranking higher in search results. The tactics which are used in this SEO are clearly unethical.
These tactics won’t solve for the searcher and can end up in a penalty from search engines. Keyword stuffing, cloaking, and using private link networks are included in BLACK HAT SEO.
Black hat SEO seeks helps to get higher ranks in game search results and instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get users there.
SEO IMPORTANT LINKS:-
|WHAT IS GOOGLE PANDA ALGORITHM?|
|WHAT IS GOOGLE RANKBRAIN ALGORITHM?|
|WHAT IS GOOGLE PENGUIN ALGORITHM?|
REASONS TO AVOID BLACK HAT SEO
There will be consequences for every rule breaking practice and in search engines it may lead to removing of the site. As per Google’s Webmaster Guidelines, it is clearly state that such violations “may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action.”
The other thing can happen which is if site get spammed then it may no longer be shown in the search results.
- Negatively Impact Search Rankings and Visibility
- Not for Long-Term Results
- Results In A Poor User Experience
- NEGATIVELY IMPACT YOUR SEARCH RANKINGS AND VISIBILITY
BLACK HAT SEO will probably lead your site losing its visibility, traffic and search results in search engines.
- NOT FOR LONG-TERM RESULTS
It cannot be denied that BLACK HAT SEO will not help you to get good ranking, it will. But this all will be for short time period and definitely not for a long time. So its better to stick to WHITE HAT SEO as it follows all the guidelines given by search engines.
- RESULTS IN POOR USER EXPERIENCE
Black hat tactics optimize for search engines means at least what they think search engines want to see instead to focus on users.
If the site only focuses on what a search engine wants to be in the site will be added then there are chances that that practice will not focus on users and eventually it all will lead to poor user experience.
SEO IMPORTANT LINKS:-
|WHAT IS GRAY HAT SEO?|
|HOW TO FIND GOOD KEYWORDS FOR SEO|
|WHAT IS OFF-PAGE SEO?|
BLACK HAT SEO TECHNIQUES
1. SPAM COMMENTS
If your content is open for commenting without anyone to control their quality, sooner or later there are high chances that you are going to get spam comments which will leave a negative impression on the users.
It will further lead to bad user experience. Spam comments will harm your content by making it look neglected and unprofessional.
2. DUPLICATE CONTENT
Duplicate content refers to “copy and paste” content creation practice which is just copied from one site to another or from different sources. The content or writing exactly match each other or look very much alike.
As we know that Search engines prefer unique content and in BLACK HAT SEO, content is just copied same from one website. When search engine finds the same content then it is a clear sign of manipulation of search engine rankings and will result in poor user experience.
3. ARTICLE SPINNING
It is a similar technique as duplicate content issue which is getting more popular. It is clearly a next level plagiarism and it involves using special software which takes the copied source and rephrases it for later use as a “new”, “unique” post.
4. PAID LINKS
BLACK HAT SEO is about buying links for SEO which will help in ranking at the top of search results. It has some undeniable advantages for the buyer. First is, there is no need to bother with the quality of the content.
And another is the anchor text which is a strong Google ranking factor, is also chosen according to customer’s preferences.
5. DOORWAY PAGES
It helps in the optimization for targeted keywords and is designed to rank high for specific queries in search engines. Doorway pages are also known as gateway pages, jump pages or bridge pages. These landing pages have less value and used to trick the search engines and transfer a visitor from a chosen result to another which is to unrelated destination.
6. KEYWORD STUFFING
This technique is no longer in use these days as the search engines technology is advanced. Keyword stuffing involves using the same keywords in order to maximize the visibility and to get more organic traffic. Content just stuffed with keywords are no longer user friendly.
7. INVISIBLE TEXT
It means implementing white text or a list of keywords or a white text on a white background. This makes the keywords invisible to the users or to a searcher but search engine can still detect and read the keywords result in higher rankings.
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|SEO SERVICES (Search Engine Optimization)|
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WHAT IS BLACK CLOAKING IN SEO?
Cloaking is one of the techniques in which users are provided with content or information which is different from the content which is presented to search engine crawlers. A website is needed to present content to search engine spiders to help improve its search engine rankings for specific keywords.
As black Cloaking is clearly an attempt to distort the search engine rankings by creating cloak content so it is an illegal practice.
Search engine of Google keeps updating its algorithm frequently and if the algorithm finds out that your site has been using cloaking on your website, you may get blacklisted from Google. It was blacklisted in month February of 2006 by Google.
So this was all about BLACK HAT SEO and the techniques which may harm your website or maybe help your site to achieve a rank but as this is risky we suggest you to not use this SEO because of the reasons mentioned above. Hope you liked reading this article. Do like, comment and share this article.
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