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WHAT IS META DESCRIPTION | IS META DESCRIPTION IMPORTANT ?

WHAT IS META DESCRIPTION | IS META DESCRIPTION IMPORTANT ?
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WHAT IS META DESCRIPTION | IS META DESCRIPTION IMPORTANT FOR SEO?

WHAT IS META DESCRIPTION:- If you want to know or you want to get some knowledge about META DESCRIPTION and about its importance in SEO then read this article and get the fulfilling information.

WHAT IS A META DESCRIPTION?

A META DESCRIPTION is an HTML element that helps to describe and summarize the contents of your page for user’s benefit and search engines. It plays a significant role in on-page SEO as Meta data isn’t as important for SEO rankings as it used to be.

META DESCRIPTION is an attribute within your Meta tags that helps describe your page. This piece of text may appear in the search engine results under your headline, though sometimes, search engines will pull a piece of text from the main body copy of the page instead.

Users can find the meta description on any web page by right-clicking on the page and then selecting “view source” or “view page source”:

Once you’re looking at the page’s code which you have opened through the previous given description, you’ll likely see a meta description tag, which will probably look something like this:

<meta name=”keywords”

content=”meta description,google meta description,meta name description” />
<meta name=”robots” content=”index,follow” />

Read Also:- WHAT IS SEARCH ENGINE AND HOW DO SEARCH ENGINE WORKS?

This information has a few purposes, one of which is to serve as the snippet of text on the search engine research program which is SERP when searchers perform a search query that your page ranks for.

Meta description should give search engine users a brief description of what they’ll find if they click through to your site.

Once you’re looking at the page’s code, you’ll likely see a meta description tag, which will probably look something like this:

<meta name=”keywords” content=”meta description, Google meta description,meta name description” />
<meta name=”robots” content=”index,follow” />

<head>

<meta name=”description” content=”This is an example of a

meta description. This will often show up in search results.”>

</head>

This information given above has a few purposes, one of which is to serve as the snippet of text on the search engine research program while the searchers search for the information about which your page ranks for.

A page’s click through rate which is also known as CTR can be impacted by the meta description. These short paragraphs are the webmaster’s opportunity to “advertise” content to customers who are the searchers, and the searcher’s chance to decide whether the content is likely to be relevant to their query and have the information they’re seeking.

It is kind of important to put some efforts in writing meta descriptions as they have an indirect impact on search rankings and especially because they can significantly impact user behavior.

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HOW CAN YOU WRITE A GOOD DESCRIPTION?

When it comes to meta description writing, there are some good points which can be followed to write good meta descriptions. Some of the points are given below

  • INCLUDE COMPELLING AD COPY IN YOUR DESCRIPTION

The function of advertising copy is served by the meta descriptions. It draws readers to a website from the SERP, and thus makes the site visible and this is why it is an important part of search marketing.

To compel the users or to draw their attention in clicking on the site should intelligently employ the page’s target keywords, in a natural, non-spammy way.

Google and other search engines often bold keywords from the user’s query in the description display, which further draws the eye of the searcher. You can try to match your descriptions to valuable search terms as closely as possible without over-optimizing them.

  • AVOID DOUBLE QUOTATION MARKS IN DESCRIPTIONS

When double quotation marks (“…”) are used within meta description HTML markup, Google recognizes them as signals to truncate the description from that point.

This will automatically cut off the rest of the text from the search engine research program snippet. Your best bet is to remove all non-alphanumeric characters from meta descriptions to prevent this from happening. Users can use the HTML entity rather than double quotes to prevent truncation if the quotation marks are important in your meta description. 

Read Also:- WHAT IS ON PAGE SEO | ON PAGE SEO AND ITS TECHNIQUES

  • KEEP IT UP TO 155 CHARACTERS 

The right length of meta description doesn’t really exist yet it depends on the message you want to convey to the searchers. Your writing should take enough space to get the message across while keeping it short and snappy at the same time. However, if you check the search results in Google, you’ll mostly see snippets of 120 to 156 characters.

  • INCLUDE A CALL-TO-ACTION

“Hello, we have a new product for you, and you want it as you have searched for it. Find out more!” This line overlaps with what we said about the active voice, but we wanted to emphasize it once again. The meta description is like your sales text.

But in this case, the “product” you are trying to sell is the page which is linked with the description. Invitations like Learn moreGet it nowTry for free come in handy and you should use them in your meta descriptions.

  • USE ACTIVE VOICE AND MAKE IT ACTIONABLE 

You have to think their possible motivation if you want the user to visit your page only if you consider the meta description the invitation to your page. Make sure that your description isn’t dull, difficult or too cryptic for the users. People need to know what they can expect to find on your page so make it easy and unique.

  • USE YOUR FOCUS KEYWORD

If the search keyword matches a part of the text in the meta description, Google will be more inclined to use it and highlight it in the top of the search results and this will make the link to your site even more inviting.

Google sometimes even highlights the synonyms of the highlighted keywords.

SEO IMPORTANT LINKS:-

WHAT IS ORGANIC TRAFFIC?
WHAT IS MACHINE LEARNING AND HOW IT WORKS?
WHAT IS PAID TRAFFIC
WHAT IS INDEX TAG AND NO INDEX TAG?
WHAT IS GOOGLE SEARCH ENGINE AND HOW IT WORKS

 

  • MAKE SURE IT MATCHES THE CONTENT OF THE PAGE

It is very basic but yet it is an important one. Google will find out if you use the meta descriptions to trick visitors into clicking on your result and Google might even penalize you if you do it. But besides that, misleading descriptions will probably also increases your bounce rate and it will also lower people’s trust in your company. So make sure that the meta description matches with the content of the page.

So I hope you liked this article and you got to know information about META DESCRIPTION and the importance. Do like, comment and share this article.

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  1. WHAT IS SEARCH ENGINE AND HOW DO SEARCH ENGINE WORKS?
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