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WHAT IS GOOGLE PENGUIN ALGORITHM?

WHAT IS GOOGLE PENGUIN ALGORITHM?
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WHAT IS GOOGLE PENGUIN ALGORITHM?

GOOGLE PENGUIN ALGORITHM:- The main purpose to create GOOGLE PENGUIN ALGORITHM was to look for the GRAY HAT SEO techniques and to find the pages in which this technique was used and decrease their ranking in search results.

In this article, you will get to know about what exactly is GOOGLE PENGUIN ALGORITHM and how does it work. Keep reading this article for more information.

GOOGLE PENGUIN ALGORITHM?

Google Penguin is an algorithm update that was first announced in April 2012 and this update aimed to reduce web spam, penalising websites that violated Google’s Webmaster Guidelines.

These guidelines were violated by using black hat techniques to obtain links and manipulate search engine rankings. GOOGLE PENGUIN ALGORITHM also rewarded websites which had high quality link profiles.

Google Penguin is an algorithmic update meant to optimize Google’s search engine and to avoid those pages which had followed any technique which were against Google’s guidelines.

The updated penguin algorithm now focuses at links in terms of quality not in terms of quantity. The better and more relevant links pointing to your website mean the more authoritative your website will become.

The main purpose of this algorithmic update is to stop manipulative link building techniques. It includes links such as link schemes and keyword stuffing. These are BLACK HAT SEO techniques which take advantage of the limitations of search algorithms because these techniques allow pages or websites to rank well in search without necessarily providing sound answers.

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GOOGLE PENGUIN PENALTIES AND RECOVERY

  • The websites which hit by GOOGLE PENGUIN PENLITY would see their rankings suffer.
  • Google penguin updates were re-run periodically and spam links were removed or disavowed with each time a Penguin update was released.
  • The re-run would take place from 6 months to a year.
  • Websites which were found out to be against the guidelines were classified as spam, and then have to wait to be re-evaluated by Google.
  • The new update brought by Google means there won’t be this much longer periods and the sites won’t have to wait for longer periods to re-gain their rankings in search results.

HOW PENGUIN ALGORITHM AFFECT SEO?

As there will be penalties if any page or site will violate GOOGLE WEBMASTER’S GUIDELINES and as the update comes so does its penalties. The actions taken by GOOGLE PENGUIN ALGORITHM are as follows

  1. IMMEDIATE PENALTIES

The new update of GOOGLE PENGUIN ALGORITHM will be aware of the links which follow any black hat seo technique. So, I would strongly recommend to avoid these techniques as you’ll face penalties almost immediately. But if you will face the penalty immediately then you will be able to resolve the situation much faster than before.

  1. RANK FLUCTUATIONS

GOOGLE PENGUIN ALGORITHM re-evaluates link profiles in real time and this means fluctuations in rankings are likely to occur more frequently. If any spam links will be detected by PENGUIN ALGORITHM then it will affect your rankings immediately and it would take some time to get back to the same ranking.

  1. LINK EVALUATION

Well there is particularly no indication that Google has changed the way it evaluates link quality with Penguin’s new update. But for you, it’s a good opportunity to assess your own link profile and ensure you’re doing nothing that could trigger spam signals.

  1. HIGH QUALITY CONTENT DISTRIBUTION

There are many website owners who are relying on on a specific page or area of a website to keep them high in the rankings. The new update of Penguin is more page-specific, having high-quality content and links distributed equally across a website is becoming more important and it ensure that you are not neglecting any areas of the website and this should not be a problem.

SEO IMPORTANT LINKS:-

WHAT IS GOOGLE PANDA ALGORITHM?
WHAT IS GOOGLE HUMMINGBIRD ALGORITHM?
WHAT IS GOOGLE PIGEON ALGORITHM?
WHAT IS TOOLBAR PAGERANK OF GOOGLE?
WHAT IS CRAWLER IN SEARCH ENGINE?

GOOGLE PENGUIN UPDATE RECOVERY TIPS

There are some recovery tips for websites hit by the Google Penguin update which are explained below

  1. CREATE A LIST OF ALL YOUR BACKLINKS – 

You can positively create your backlinks by following the tips given below as Google Search Console, previously referred to as Google Webmaster Tools, can create an index of all the backlinks pointing to your website.

ASK WEBMASTERS TO REMOVE LINKS – in case if you find any bad backlinks then you can ask webmaster to remove the link form your site or page. A simple request for link removal will be all that is needed.

ANALYZE YOUR LINKS – Check your links if they are of good quality or atleast they won’t follow any black hat SEO technique because it is important to recognize which links are of good quality and which are not.

  1. GOOGLE’S DISAVOW TOOLIf you have asked Google webmaster to remove your link and it still have not removed it then you can consider using Google’s disavow tool, which discounts the value of inbound links.

SUGGESTIONS TO BE FOLLOWED TO AVOID BEING THE TARGET OF PENGUIN ALGORITHM

  • Quality over quantity – Make sure that the Backlinks should come from quality websites and Numerous backlinks from low-quality sites will be of no good for you.
  • DIVERSIFY YOUR ANCHOR TEXT – If you will use the same anchor text for different links, it will appear spammy to Google’s algorithm. So you should diversify your anchor text with synonyms.
  • DON’T BUY LINKS – the Private Blog Networks which offers to sell you links are traceable by Google’s algorithm so it will be good if you will  avoid buying these links as their results are fleeting.
  • DON’T AUTOMATE LINK BUILDING – Link building automation is more likely to give you low-quality linking so use organic strategies instead.
  • EARN LINKS – Good links come with time and quality content so avoid taking shortcuts. Good quality links can be earned through guest posting, Q&A’s, and connections.

 

So this was all about GOOGLE PENGUIN ALGORITHM which you definitely should know and the suggestions can help you to achieve quality content. I hope you liked reading this article. Do like, share and comment on this article.

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