WHAT IS GOOGLE HUMMINGBIRD ALGORITHM?
GOOGLE HUMMINGBIRD ALGORITHM:- Just like PANDA and PENGUIN ALGORITHM, Hummingbird is a search algorithm used by Google and it was first introduced in August 2013 in order to replace the previous Caffeine algorithm, and affects about 90% of Google searches.
To know what exactly HUMMINGBIRD ALGORITHM IS, read this article and get all the required information.
The focus of GOOGLE HUMMINGBIRD ALGORITHM is on quality content in order to provide best to its users. Hummingbird was released in 20th of August in 2013.
Hummingbird algorithm has been cited as a complete overhaul of the core algorithm and while it is believed that many preexisting components of the core algorithm remained intact, Hummingbird signaled Google’s commitment is to understand intent of searchers’ queries with the goal of matching them to more relevant results.
Hummingbird didn’t appear to have any negative impacts on the general web and it was largely understood as having a positive influence on the accuracy of Google’s knowledge base known as the “knowledge graph.”
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CHARACTERISTICS OF HUMINGBIRD ALGORITHM
- The main purpose of Hummingbird algorithm is to translate semantic search from a concept to a reality.
- To reach the level of the search standard.
- To better approximate the true intent of searches so that, for a query like the street food example referenced above, the user receives a set of local addresses to choose from, rather than results for the best places for people to live in that particular place or other irrelevant data.
HUMMINGBIRD LOCAL SEARCH AND VOICE SEARCH
- HUMMINGBIRD AND LOCAL SEARCH
The local SEO community dealt with some perceived fallout from the update as the organic SEO community strove to understand the effects of HUMMINGBIRD ALGORITHM on the general web.
Hummingbird algorithm appeared to populate numerous local results with unsatisfactory “one-boxes”. For example, a query like “business growth rate” would yield a single answer set apart in a box instead of the typical set of local businesses startup suggestions.
As these one-boxes rewarded businesses that were spamming Google via the use of false business names, Google was failing to deliver a relevant experience to users.
This frustrating scenario was eventually resolved for the most part and in sum, technology that is limited to understanding search language keyword-by-keyword isn’t actually up to the task of giving same results. Developments like introducing an update like Hummingbird are designed to operate effectively in a world of natural language and to give same and best results.
- HUMMINGBIRD AND VOICE SEARCH
When Hummingbird was released in 2013, “conversational search” was making waves in the SEO community and Hummingbird update could be seen as a step on Google’s path toward the inevitable rise of voice search.
Just a few years back, the emergence of voice search obliges Google to be equipped to understand natural language fully by using the spoken word for searches.
The searches like, “Where’s the cheapest place for thai food near me?” or “How can I fix a leaking tap?”
SEO IMPORTANT LINKS:-
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EFFECTS OF HUMMINGBIRD ALGORITHM ON LOCAL SEO AND WAYS TO DISCOVER IF YOU ARE HIT BY HUMMINGBIRD ALGORITHM
- Huge localization of the organic results for queries with a local intent
- A substantial, continued presence of directory-type results in the local-organic results
WAYS TO DISCOVER IF YOU HAVE HIT BY HUMMINGBIRD ALGORITHM
- If local business owners may have experienced some temporary problems with spammy one-boxes which lead in decreasing their local search engine visibility, it’s likely that website has been hit by HUMMINGBIRD ALGORTIHM.
- A drop in traffic or rankings that you have experienced may have been tied to Hummingbird which definitely take a look at a complete list of Google updates.
HOW DOES HUMMINGBIRD WORK?
Hummingbird is not a penalty-based update which is just aimed at ridding search engine results pages from low-quality content, but a change in the way Google reacts to different types of queries.
The purpose is to understand the actual meaning behind a search query, rather than the separate terms within it and the use of keyword synonyms has been optimized with Hummingbird. The reason behind it is instead of listing results with exact phrases or keywords; Google now shows more theme-related results.
Hummingbird is all about context and as Google has always used synonyms, now with Hummingbird it is able to judge the context. It refers to semantic search.
Hummingbird is designed to apply this ‘meaning’ technology to augment Google’s Knowledge Graph which is intended to return results for users to explore from a wide network of connections related to their query.
Hummingbird is developed in a well placed manner to determine the most relevant and highest quality pages that meet the needs of the users or searchers.
BEST PRACTICES FOR HUMMINGBIRD SEO
- DIVERSIFY THE LENGTH OF YOUR CONTENT
Try not to stick to the same length of your content and change the number of words and it might work for you. As we know that a long-form content can work exceptionally well as part of a wider content strategy, but don’t forget to change the length as there are chances that you may not be meeting all of your readers’ needs. Don’t post too lengthy content and don’t publish too small content on your page.
- PRODUCE VISUAL CONTENT
There are times when the readers just don’t want to read the lines, so for that infographics can be used to make your content look more interesting and there are chances that the readers might stick to read the entire content to its end.
Long-form articles are an excellent way to find complex topics and a range of ideas in a single post. To make a boring article look interesting, this is when visual content shines.
Videos and even simple visual elements such as charts and graphs can add some much-needed spice to content and in addition, they’re often easily skimmable, can illustrate highly complex ideas effectively and bring some color to your site.
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- USE TOPIC-APPROPRIATE LANGUAGE
As you can search for topics online or you can get an idea from any of long content, now it is important to take advantage of using industry-appropriate language in content as many businesses forget to take an advantage of this.
Writing content that includes appropriate terminology can demonstrate to Google that the site is authoritative and valuable.
So I hope you liked reading this article and if you have any queries realating to this topic then you can leave your queries in comment section. Do like, share and comment on this article.