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WHAT IS DOMAIN AUTHORITY AND WHY DOES IT MATTER

WHAT IS DOMAIN AUTHORITY AND WHY DOES IT MATTER
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WHAT IS DOMAIN AUTHORITY AND WHY DOES IT MATTER

DOMAIN AUTHORITY:- Domain authority is an important part for the websites which tells the people at what point their website stands in comparison to their competitors.

In today’s article you will get to know about DOMAIN AUTHORITY and the importance of it for websites. You will also get to know some important measures to boost your domain authority. So read the whole article and get interesting and true information.

DOMAIN AUTHORITY

The Domain authority which is also referred to as thought leadership of a website describes its relevance for a specific subject area or industry.

Domain Authority is a search engine ranking score developed by Moz. This helps the owners of different sites to know their site’s ranking when it comes to the results in Google search engine.

This ranking score relevance has a direct impact on its ranking by search engines which are trying to assess domain authority through automated analytic algorithms.

It gives a score ranked between 1 and 100 to sites; the higher score represents a better outcome. When you find out your score, it will help you with building your brand and creating a website that you know your clients and other customers will want to engage with.

The DOMAIN AUTHORITY also helps you to see the areas that may need a little more improvement. DOMAIN AUTHORITY is a popular replacement for Google’s PageRank.

Read Also:- WHAT IS OFF-PAGE SEO? | OFF PAGE SEO TECHNIQUES & FACTORS

HOW IS DOMAIN AUTHORITY CALCULATED BY MOZ?

There are a total of 40 elements that Moz checks with other pages available in the same area or content. These elements include the root domain, keywords, how much the content is true and does it match with the customer’s needs and all.

All this is checked by the technology and then a score is given to the sites or pages which then the users can look and check. Moz not only checks the sites and gives scores but it also suggests the users to use different types of keywords or techniques which might help the website to grow more and can be visible in the search engine results.

WHY DOES DOMAIN AUTHORITY MATTER?

The authority of your website in the viewpoint of Google influences how well you can rank in the search engine results.

Google wants to provide its users with reliable information and results. This means that the more authority you have, the more customers you can attract through organic search.

If Google search engine doesn’t consider your website important then your website will rarely make it to the top of search engine results for any of your target keywords.

So, the authority of your website has a direct impact on your ability to reach customers online and this means that improving your data content and reputation in addition to building trust with Google search engine is very important.

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HOW CAN YOU IMPROVE DOMAIN AUTHORITY?

There are some points given below which you can follow to improve your domain authority.

  • BACKLINKS

To improve your DOAMIN AUTHORITY, first you need to start by looking at your backlinks which are the ones that are pointing to your site from other small businesses, webpages or websites.

Moz has a tool that looks at websites and their links to sort the bad ones out and tell the users what is lacking in their pages or sites.

You need to know that a lot of low-quality links that will harm your domain authority come from obvious sources like porn sites or even companies that aren’t relevant to your goods and services or which are illegal. So, not keeping in touch with these and getting rid of these is the first step.

  • GOOD LINKS

It is one of the best ways to do that is to make your site attractive with fresh readable value-added content. It all comes under the banner of content marketing.

The other sources are blogging and articles. Video can also play an important role. For more ideas, it’s important to have a content strategy that’s value added.

  • PROVIDE A GREAT USER EXPERIENCE

To have a good user experience, you should use a clear navigation bar and a sitemap so that your users can easily find their way around your website.

Another user experience factor is page loading speed and it should be at the top of your website goals. If your pages take more than 2 seconds to load, you should definitely work on improving your speed to ensure that users won’t return from your page as it will take time to be loaded.

Read Also:- WHAT IS ON PAGE SEO | ON PAGE SEO AND ITS TECHNIQUES

  • USE SOCIAL MEDIA TO GENERATE TRAFFIC AND ESTABLISH YOUR BRAND

Even though social media is not an important factor in your authority, it can still help you achieve your other authority related goals.

You can use social media to build relationships with industry leaders or other influencing pages and later, you can use those relationships to build links that have a direct impact on your authority.

As Social media is also a great place to build brand awareness and credibility, by building connections with industry leaders and promoting your brand will benefit you later and for a long time period.

  • INTERNAL LINKS

Linking from one page to another inside your website is also a good way to boost your DOMAIN AUTHORITY.

If you make sure that the pages you linked to internally are related by topic or theme, your users will have an easier time navigating through your website which will eventually boost your DOMAIN AUTHORITY.

  • QUALITY, BEFORE QUANTITY.

Make sure to choose the quality content because the users always search for real content. So, prioritize relevant backlinks, before thousands that aren’t significant.

  • ANALYZE YOUR BACKLINKS,

To improve your DOMAIN AUTHORITY don’t forget to analyze backlinks and make sure that all the interesting sites with backlinks have a do-follow.

  • CREATE QUALITY CONTENT,

By creating quality content, the users will find the relevant information which benefits them. Thus, all this will make your website more user friendly so eventually your DOMAIN AUTHORITY will be improved by time and it will make it easier for you to get natural backlinks.

  • UPDATE YOUR OLDER CONTENT.

Go through those pages with unindexed content or with a low page authority score and add new information of interest for the user so that the users can visit and get information which they want. You can add updated content with your old posted pages and it will benefit you.

  • IDENTIFY YOUR COMPETITORS AND COMPARE YOURSELF TO THEM.

Analyze the things that your competitors do and compare your own data with them and find out what exactly your content is lacking and try to improve it.

  • SPREAD YOUR WEB CONTENT,

In an original and unique way and also through other channels such as social media or newsletter, try to spread your web content as more as you can.

LAST WORDS

So I hope you liked reading this article and it helped you to get more information about DOMAIN AUTHORITY. Do like, comment and share this article.

 

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