WHAT ARE BACKLINKS? | HOW TO GET QUALITY LINKS?
Backlinks which are also known as “inbound links”, “incoming links” or “one way links” are links which when clicked goes from one website to a page on another website.
Google search engine and other major search engines consider backlinks “votes” for a specific page and those pages which have a high number of backlinks tend to have high organic search engine rankings.
To know more about backlinks, read this article till the end and get all the information about backlinks.
Backlinks are important part of SEARCH ENGINE OPTIMIZATION. Backlinks are the links that connect an external website to your site. These links are important because they tell search engines that your website matters.
Google search engine considers links as votes. So the main objective of adding backlinks to your webpage is like generating votes in a never-ending popularity contest on the Internet. The way to use backlinks in your favour is only if you want those links to boost your SEO they must be from sites related to what you do and more votes for your site means more credibility and a higher ranking in relevant searches.
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HOW TO GET QUALITY LINKS?
First step is to make a list of websites which are potential that you know the websites may link to you.
Search the Internet for websites which are in your field that show up high on Google which means basically sites that rank well in Google are likely to be high quality.
Keep in mind that you have to stick within your industry and focus your energy on identifying quality sites that will have a significant impact on your rank.
WAYS TO GET LINKS
After making a list of potential websites which are in your field of work, it’s time to start targeting webmasters. There are three different kinds of links you can aim for and these three are explained below:
- NATURAL LINKS
As like the word, NATURAL LINKS have the strongest impact on boosting your site. These types of links happen naturally with little effort doing on your part. A natural link is when a website chooses to link to your website without any charge and it usually happens because you have fabulous content that others deem worthy of sharing with their users.
To improve your chances of getting natural links follow the suggestions like
- to consistently create high quality content
- make it easy for others to share
- Try to think about what professional, interesting and reliable information which you can easily write for your target market.
- To make it simple for others to re-post the content they enjoy.
So, if your content really is useful, chances are that other sites will want to add a link so their users can read it too.
- OUTREACH LINKS
Outreach links are the links which come from sites that you approach directly and ask for links. These links can be from popular blogs or other highly ranked websites in your field and there are three primary ways to get outreach links. The three ways to get outreach links require that you speak directly with the manager of the target website over phone or email. The three ways are
- PROMOTE YOUR EXISTING CONTENT
Look at your website and understand and read through the content on your website and think about who specifically would want to read it.
Then, look for other websites and their created blogs who are targeting this same audience and then reach out to these websites and send their webmasters links to some of your most professional, high quality and relevant content and ask if they would be willing to link to your content.
- GUEST POSTS
You can write a guest post after getting the permission through sending an email the webmaster of the target website.
Keep the email brief and focus on the main parts which you want to say and make it clear that you are familiar with their site. If your idea is interesting enough, the webmaster will probably be happy to have you write a guest blog. Then make sure that they agree to include a link in the post back to your own website.
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|WHAT IS OFF-PAGE SEO?|
- REVIEWS AND GIVEAWAYS
Another option is available which is to invite bloggers to review your product or services to create optimistic image of your website. You can offer a free class at your dance studio or a cut and blow dry at your salon and in exchange, they should agree to write an online review of your business that includes a link to your site.
- SELF-CREATED LINKS
Another option is to create your own links without any help from other Webmasters. The thing is these self-created links have the least amount of influence on your ranking, but at a point they can still help boost your site.
CREATE INTERNAL LINKS WITHIN YOUR SITE
Internal links are the links which connect the different pages on your site and those links help customers and Google navigate your site, keep users on your site longer and therefore can potentially help boost your rankings.
WHICH TYPE OF BACKLINKS IS IMPORTANT?
To rank higher on search engine results, you need to focus on the quality backlinks. For example a single quality backlink can be more powerful than 1,000 low-quality backlinks.
Following are the types of links which would be important.
- MAKE SURE LINKS COME FROM TRUSTED, AUTHORITATIVE WEBSITES
As mentioned bove, it would be best for you if you will add backlinks of a website which is popular rather than putting backlinks of a random website.
This concept in which Google feels the same way is known as “Domain Authority”.
- INCLUDE YOUR TARGET KEYWORD IN THE LINK’S ANCHOR TEXT
Anchor text is the visible text part of a link so include your target keyword in it. A recent industry study found a correlation between keyword-rich anchor text and higher rankings for that keyword so make sure you do this.
- THE LINK IS A “DOFOLLOW” LINK
Google and other search engines ignore links with the “nofollow” tag attached to it as nofollow links don’t count search engine ranking algorithms.
The links from these sources tend to be nofollow:
- Press releases
- Paid advertisements
- Blog comments
These links actually are not helpful for SEO, so it’s not a big deal that they’re nofollow.
So this was all about backlinks and how many types are there. Do share and comment on this article and if you have any queries then leave it in comment section and I will reach to you as soon as possible.